Blog
Tips, hints and information to assist your promotional project needs.
Why You Should Add Custom Badges to your Marketing Kit
Are people over ads? Some reports suggest that Australian consumers are experiencing “ad fatigue” from over-saturation; over half of people said they felt “apathetic” toward advertising. Given the pervasiveness of advertising in people’s lives, now might be the right time to revisit your marketing strategy a bit. You don’t have to throw out your top-performing digital strategies, but why not expand your toolkit a bit with branded merchandise, like lapel pins? In one study, consumers were 2.5 times as likely to have a positive association with a brand that gave them a promotional item versus one that showed them a digital ad. Here, we look at a few reasons why custom badges are a great addition to your marketing toolkit this year.
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Are people over ads? Some reports suggest that Australian consumers are experiencing “ad fatigue” from over-saturation; over half of people said they felt “apathetic” toward advertising. Given the pervasiveness of advertising in people’s lives, now might be the right time to revisit your marketing strategy a bit. You don’t have to throw out your top-performing digital strategies, but why not expand your toolkit a bit with branded merchandise, like lapel pins? In one study, consumers were 2.5 times as likely to have a positive association with a brand that gave them a promotional item versus one that showed them a digital ad. Here, we look at a few reasons why custom badges are a great addition to your marketing toolkit this year.
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Big Designs Meets Small Business
If you are a designer or illustrator with a passion to create, we can help bring your designs to life. Whether it is doodling for fun or a lifelong hobby, we can help kickstart your side business.
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If you are a designer or illustrator with a passion to create, we can help bring your designs to life. Whether it is doodling for fun or a lifelong hobby, we can help kickstart your side business.